PLANT BREEDING AND GENETICS
FASHION BUSINESS MANAGEMENT
Summary
People who work in design have a creative mindset and can make unique connections between colors, shape, materials, and textures. Designers are needed in almost every area, including automobiles, clothing, architecture, products, logos, theatre settings, merchandising sets, and landscapes. While most designers use computer-aided design software, creating is also a form of fine art.
Only a handful of the various subfields of design include graphic design, fashion design, interior design, web design, set design, industrial design, and visual merchandising layout. Domain specialization is required for each of these categories.
A person's field of specialty can be chosen based on their interests, skills, and aptitude. For admission to most institutes, an entrance exam is required, and competition for top schools such as NID and NIFT is fierce. A bachelor's or master's degree in the discipline of design is required to pursue a career in the profession.
Designers can work at fashion houses, media houses, the automobile industry, technology companies, and web design companies, among other places. A large number of designers also work as freelancers. Graphic Design, Fashion Design, Animation & Graphics are some of the most popular fields right now.
Fashion Business Management
Fashion business management is focused with increasing and maintaining the brand value and exposure of a product through strategy and advertisement, as the name implies. A fashion manager oversees developing fresh and unique marketing techniques for a certain product in order to improve market demand. As a result, fashion management entails conducting extensive research and analysis of current fashion trends in order to forecast the success and popularity of a specific product among consumers based on its pricing and usefulness.
As a result, fashion managers must have a keen eye for detail, excellent communication skills, and a thorough understanding of the industry.
Students who complete the course will be prepared to pursue a career in business management in the fashion sector, both domestically and internationally. They gain in-depth knowledge of the industry's workings, strategies, and cultures at a worldwide level, as well as core business skills and expertise of fashion industry management. The curriculum is designed to provide students with a solid foundation in fundamental technical areas such as Product Development, Order Procurement, Productivity Enhancement, Industrial Engineering, and Production Planning, among several others.
The programme is relevant to the fashion industry, with a focus on preparing students for senior business and management roles in the field. It is taught by a teaching staff with experience in industry and academia. Students benefit from a healthy balance of practical familiarities and concepts as a result of the course's living encounters, which aid in the learning experience.
Every season, designers show off their newest creations, which eventually make their way from runways to websites and stores all around the world. The merchandise manager's mission is to select the best of these designs and trends, blending colors, sizes, and silhouettes to provide customers with exactly what they want at a decent cost.
It's a demanding job that requires both creative and analytical thinking. A Fashion Business Management degree will equip students for a lucrative and successful career in the fashion industry.
Career Opportunities in Fashion Business Management
A fashion manager for an apparel company is in charge of doing a detailed study of numerous campaigns and advertising in order to keep track of their company's brand quality. In addition, he or she carefully examines client feedback on new items introduced by their companies. This could entail a lot of travel for quality control and to promote the freshly announced products.
A fashion manager in a boutique is in charge of conducting a detailed study of numerous campaigns and commercials in order to keep track of their company's brand quality. He or she also has the authority to do research on the wants and requirements of customers and then brief designers.
A fashion manager in a retail chain is in charge of doing a detailed study of numerous campaigns and commercials in order to assess the brand quality of the fashion brands carried by their store. In addition, he or she carefully examines client feedback on new items introduced by their companies. This could entail a lot of travel for quality control and to promote the freshly announced products.
Responsible for product development based on trend analysis and assessing whether or not the product will appeal to consumers. Product managers are looking ahead. They make ideas and design concepts a reality, transforming creativity into a viable business proposition. Product management integrates the efforts of the design studio, pattern cutting, and manufacturing teams together to ensure that a fashion collection meets the desired style, production standards, price points, delivery dates, and points of sale.
When working for a fashion retailer, the position of Brand Manager is based in the fashion retailer's concession, which can be found in either a retail department store or a multi-fashion brand store.
As a Brand Manager in the fashion business, you will be responsible for increasing the sales volume and profitability of a department store concession. A brand manager will set an example by providing excellent customer service and ensuring that the fashion brand's sales targets are met.
Responsible for developing tactics to raise consumer interest in a certain product. Advertisements and campaigns could be used to accomplish this. A fashion marketing manager's primary responsibility is to publicise and promote awareness of a specific line of garment products. Job responsibilities may include developing marketing campaigns, tracking the effectiveness of new items and customer response, and overseeing the manufacturing process from concept through launch and presentation.
A public relations manager is in charge of cultivating and sustaining relationships with the media and consumers. They hold public relations events such as press releases and press conferences to keep the industry informed about their company's progress and to solicit input from customers.
Experienced fashion designers may join institutes that provide Fashion Business Management courses as faculty members, so that they may share their expertise and knowledge with aspiring fashion managers and help them learn more effectively.
How to Pursue a Career in Fashion Business Management
| Stream | Graduation | After Graduation | After Post Graduation | |
|---|---|---|---|---|
| Path 1 | Obtain Class XII from any stream | For 4 years, pursue a B. A. (Hons.) in Fashion & Lifestyle Business Management | For 2 years, pursue a master's degree in fashion management or a master's degree in fashion design management. | Take up Ph.D. for 2-3 years |
| Path 2 | Obtain Class XII from any stream | For 1 year, Pursue a Diploma in Fashion Retail Management | Pursue Post-Graduate Diploma in Retail Management. | Take up Ph.D. for 2-3 years |
| Path 3 | Obtain Class XII from any stream | For 4 years, pursue a B. A. (Hons.) in Fashion & Lifestyle Business Management | For 1- 2 years, study abroad and get a Master of Fashion Management/Master of Fashion Design Management degree | Take up Ph.D. for 2-3 years |
Important Courses Covered
Courses covered in Bachelor of Physical Education - B.P.Ed.
Fashion Business Management are covered by these following domains Management, marketing, buying, merchandising (retail and export), retail operations, forecasting, international marketing, international trade practises, and project formulation.
Through field visits and industry internships, they are exposed to creative merchandising/marketing, innovative fashion management techniques, information technology advances, fashion trend directions, and business procedures. The abilities of research, data analysis, and decision-making are taught as part of the curriculum.
Other Important facts:
●After completing a bachelor's degree from a recognised university, or a diploma in fashion/accessory design with a minimum aggregate score of 45%, or an equivalent certification, the course can be pursued.
●Some colleges conduct their own exam for entrance level.
Through field visits and industry internships, they are exposed to creative merchandising/marketing, innovative fashion management techniques, information technology advances, fashion trend directions, and business procedures. The abilities of research, data analysis, and decision-making are taught as part of the curriculum.
Other Important facts:
●After completing a bachelor's degree from a recognised university, or a diploma in fashion/accessory design with a minimum aggregate score of 45%, or an equivalent certification, the course can be pursued.
●Some colleges conduct their own exam for entrance level.
Leading Institutes
TOP FASHION BUSINESS MANAGEMENT INSTITUTES IN INDIA
| College | Location | Website | Entrance Exam |
|---|---|---|---|
| NIFT | Multiple | http://www.nift.ac.in/mfm.html | NIFT ENTRANC |
| INDIAN SCHOOL OF DESIGN AND INNOVATION | Mumbai | http://www.isdi.in/fashion-business-management.html | ISDI Challenge Ex |
| MIT INSTITUTE OF DESIGN | Pune | http://www.mitid.edu.in/ | Design Aptitude Test |
| VOGUE FASHION INSTITUTE | New Delhi | http://www.voguefashioninstitute.com/ | MAT/KMAT/KCET/CAT |
| INDIAN SCHOOL OF DESIGN AND INNOVATION | Mumbai | http://www.isdi.in/ | ISDI Challenge |
| ARCH ACADEMY OF DESIGN | Jaipur | http://www.archedu.org/ | AIEED |
| FDDI, NOIDA (HEADQUARTERS) | Noida (Headquarters) | http://www.fddiindia.com/ | FDDI AIST |
| FDDI, MUMBAI | Mumbai | http://www.fddiindia.com/ | FDDI AIST |
| FDDI, CHENNAI | Chennai | http://www.fddiindia.com/ | FDDI AIST |
| FDDI, KOLKATA | Kolkata | http://www.fddiindia.com/ | FDDI AIST |
| INSTITUTE OF APPAREL MANAGEMENT | Gurgaon | http://www.iamindia.in/ | IAM Entrance Exam |
| SATYAM FASHION INSTITUTE | Noida | http://www.satyamfashion.ac.in/ | CET |
| SDPS WOMEN’S COLLEGE | Indore | http://www.sdps.edu.in/ | CET, NATA |
TOP PLANT BREEDING AND GENETICS INSTITUTES ABROAD
| College | Location | Website | Entrance Exam |
|---|---|---|---|
| FASHION INSTITUTE OF TECHNOLOGY | New York | http://www.fitnyc.edu/ | |
| THE SAVANNAH COLLEGE OF ART AND DESIGN | USA | https://www.scad.edu/ | SAT |
| CORNELL UNIVERSITY | New York | https://www.cornell.edu/ | SAT/ACT |
| LONDON COLLEGE OF FASHION | United Kingdom | http://www.arts.ac.uk/fashion/courses/ | Drawing University Entrance Exam |
| SENECA | Toronto | http://www.senecacollege.ca/fulltime/FBM.html | |
| FASHION BUSINESS | Australia | http://www.fbifashioncollege.com.au/ |
Entrance Examinations
| Exams | Eligible Colleges | Tentative Date | Important Subjects Covered | Website |
|---|---|---|---|---|
| NIFT ENTRANCE | NIFT | Feb-March | Quantitative Ability, Communication Ability, English Comprehension, Analytical Ability, Logical Ability, General Knowledge and Current Affairs | http://www.nift.ac.in/mfm.html |
| ISDI Challenge Exam | INDIAN SCHOOL OF DESIGN AND INNOVATION | March-April | General Awareness, Logical Reasoning, Analytical thinking, Storytelling, Drawing and Creativity & Imagination | http://www.isdi.in/fashion-business-management.html |
| Design Aptitude Test | MIT INSTITUTE OF DESIGN | April-May | Quantitative Ability, Communication Ability, English Comprehension, Analytical Ability, Logical Ability, General Knowledge and Current Affairs | http://www.mitid.edu.in/ |
| CAT | VOGUE FASHION INSTITUTE | June-July | Quantitative Ability, LRDI, VA | http://www.voguefashioninstitute |
| AIEED | ARCH ACADEMY OF DESIGN | Sept-Oct | General Awareness, Awareness of Design, Comprehension, logical Reasoning, Visual Ability, Lateral Thinking, Basic Mechanical Reasoning, Indian Art and Culture | http://www.isdi.in/ |
| FDDI AIST | FDDI’s | June-July | Quantitative Aptitude, Verbal Ability, General Awareness, GK & Current Affairs | http://www.fddiindia.com/ |
| CET | SATYAM FASHION INSTITUTE, SDPS WOMEN’S COLLEGE | Jan-Feb | Quantitative Aptitude, Verbal Ability, General Awareness, GK & Current Affairs | http://www.satyamfashion.ac.in/ |
Job Description
Job description of Fashion Management Business
● Using sales and marketing tactics, increase the sales of fashion items.
● Define the client's or organization's positioning and segmentation plan.
● Examine public relations strategies to raise brand awareness.
● Develop a price strategy for fashion products in order to increase the company's market share and earnings.
● Observing how consumers and retail channels react to product changes and improvements.
● Based on client feedback, identify the demand for new products and services and oversee product development.
● Collaboration with other network members such as designers, merchandisers, merchants, and manufacturers.
● Keeping up with the newest fashion trends while considering the target market for product style and pricing.
Fashion managers must coordinate the daily operations of their allocated sales markets in addition to standard management obligations such as supervising personnel. A fashion manager, for example, may be entrusted with assisting their associates in achieving individual sales goals so that their team can fulfil revenue targets. A fashion manager would also collaborate with other departments within their company, such as manufacturing and production, to reach common goals.
● The main functions of selling products and managing supply are part of fashion marketing and management. Those working in the fashion industry's marketing and management departments face a unique challenge: combining their creative abilities with their commercial acumen in order to raise brand awareness, which leads to sales. Both fashion marketers and managers devise and implement well-thought-out marketing plans aimed at keeping their retailers relevant by portraying them as fashionable and superior to their competition.
4.9 of 5
● Using sales and marketing tactics, increase the sales of fashion items.
● Define the client's or organization's positioning and segmentation plan.
● Examine public relations strategies to raise brand awareness.
● Develop a price strategy for fashion products in order to increase the company's market share and earnings.
● Observing how consumers and retail channels react to product changes and improvements.
● Based on client feedback, identify the demand for new products and services and oversee product development.
● Collaboration with other network members such as designers, merchandisers, merchants, and manufacturers.
● Keeping up with the newest fashion trends while considering the target market for product style and pricing.
Fashion managers must coordinate the daily operations of their allocated sales markets in addition to standard management obligations such as supervising personnel. A fashion manager, for example, may be entrusted with assisting their associates in achieving individual sales goals so that their team can fulfil revenue targets. A fashion manager would also collaborate with other departments within their company, such as manufacturing and production, to reach common goals.
● The main functions of selling products and managing supply are part of fashion marketing and management. Those working in the fashion industry's marketing and management departments face a unique challenge: combining their creative abilities with their commercial acumen in order to raise brand awareness, which leads to sales. Both fashion marketers and managers devise and implement well-thought-out marketing plans aimed at keeping their retailers relevant by portraying them as fashionable and superior to their competition.
Top Hiring Companies
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TOP COMPANIES HIRING AN FASHION BUSINESS MANAGER
Parading the most cutting-edge brands has become highly popular among design enthusiasts, and if you want to be the one who works behind these top brand names, check out the top recruiting brands and their brief profiles below
Raymond
Raymond Group has evolved from a tiny Indian textile company to an international conglomerate since its founding in 1925.
Allen Solly
Madura Fashion & Lifestyle, a division of Aditya Birla Fashion and Lifestyle, is behind it. Allen Solly is India's largest and fastest-growing branded clothing company, as well as a premium lifestyle retail industry leader.
The Arvind Store
Arvind Ltd, the Lalbhai Group's main firm, is a large integrated garment and branded apparel manufacturer in India. The company, which is headquartered in Ahmedabad, Gujarat, is India's largest denim manufacturer and the world's second-largest denim producer and exporter.
Lifestyle
Lifestyle carries a wide range of products from both domestic and international brands. It is a member of the Landmark Group and offers clothing, fashion accessories, shoes, and other items all under one roof.
Pantaloons
Pantaloons is a Future Group firm that was created in 1997. It is the fastest-growing large-scale retailer in India today, having been named "India's Most Trusted Apparel Retail Brand."
Spykar
Spykar was designated the "Most Exciting Indian Brand" by the Economic Times in 1992. The unisex Jeanswear brand is committed to adopting new trends, patterns, and style as part of its youth-oriented strategy.
Adidas
Working with the Adidas Group exposes you to a wide range of cultures, languages, and perspectives. Its professionals' careers are thriving on a global scale. The German multinational corporation would be able to hire you for a global role if you have an overwhelming love of sport and are imaginative enough to revolutionize the world of sports clothing and footwear.
Swarovski
In 1895, the world's largest jewelry and accessory company was created. The company is known for its high standards of quality, innovation, and distinctiveness. This is used in the creation of the highest-quality crystal jewelry and accessories. Designers have global employment opportunities thanks to the company's 40 offices and seven manufacturing centers throughout the world, as well as more than 2,350 stores in over 170 countries.
AND
House of Anita Dongre Limited, one of India's major fashion houses, was created in 1995. It opens up new avenues for fashion designers who are youthful and imaginative. The company possesses four labels, each with its own unique name.
BATA
Bata engages talented and innovative artists and gives them the freedom to represent a wide range of clients. Employees are given incentives to work in a different setting. In fact, they are inspired to develop their skills through the organization's many vocational training courses.
FAQs
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What is Fashion Design?
Fashion design is the practice of creating and designing attractive garments and accessories. It is influenced by both cultural and social factors.
What is Fashion Business Management?
The Fashion Business Management programme is for students who want to work in the fashion and luxury industries as entrepreneurs. The curriculum for the programme was developed in partnership with Parsons, The New School, which focuses a strong emphasis on professional practice.
What are the eligibility criteria to pursue a bachelor’s degree in Fashion Business Management?
A Fashion Design programme can be pursued at the graduate level by students who have completed their Class 12 in any stream (Science, Commerce, or Arts). Most popular Design colleges, on the other hand, only allow candidates to apply if they have completed their schooling from a recognized board. Aspirants who have finished a Design course at the undergraduate level are recommended for admission to Fashion Designing at the postgraduate level.
What is the scope of fashion business management?
● Graphic Designer
● Illustrator
● Personal Stylist
● Show Room Sales Representative
● Technical Designer
● Cutting Assistant
● Costume Designer
● Fashion Coordinator
● Fabric Quality Control Manager.
What are the skills required to be a fashion business management?
Working in the fashion marketing field can be tough, but it can be extremely rewarding if you have a keen eye for detail, a passion for fashion, and the ability to blend your creative and business sides. You'll also need a bachelor's degree in marketing (or) fashion, as well as appropriate experience, which we'll discuss later in the post.
The following is an example of a common fashion marketing job description:
● Create tactics to increase customer awareness, market products, and pique their interest.
● Follow client trends to better understand their wants and deliver items that meet them.
● Plan sales and revenue-boosting campaigns with a specific goal in mind.
● Analyze customer behavior, conversion rates, and sales information.
● Make data-driven judgments to predict trends and use inferences to improve current and future marketing efforts.
● Keep track of marketing budgets, inventory channels, store management, and other administrative tasks.
● Use upcoming technologies like augmented reality (AR) to create immersive experiences to the best of your ability.
What is the average salary of a fashion business management?
Depending on the brand, organization, and region, a fashion management graduate can expect to earn between INR 2 and 5 lakhs per year.
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